LawSkills, and Gill Steel, are widely respected for their private client law expertise throughout the country, and we help them maximise reach and online sales potential.
One of the hardest parts of delivering any online marketing strategy is creating great (relevant) content to engage people. LawSkills has never had that problem for their audience made up of private client law practitioners.
We have worked with them since 2012 and have recently helped them transition their learning modules online with a combination of a membership model; digital products such as webinars, recordings and notes; and complete courses that can be sold individually or as combinations.
Using WordPress, WooCommerce, Premium Plug-Ins, and a sophisticated MailChimp integration, we have created a platform and process to help them makes sales and deliver their content online, including video delivery using Vimeo.
- Marketing Strategy Support
- Web Design and Build
- Search Engine Optimisation
- Video Editing and Online Delivery
- System Management
- Email Marketing & Automation
User Journeys & Conversions
Making a sale is a process. With a wealth of great content to draw people in, we have defined user journeys that turn strangers into friends in the first instance. Then, through relevant messaging, we nurture that trust (with some automation to ease the back office admin).
The final transaction may be quick, but it is has been made through reputation and relationship driven communications. Our overall audience continues to grow allowing the development of products that people need.
The 2020 Covid Pandemic transformed many business landscapes, and training was one of them. As people's attitudes to online learning changed, LawSkills was in a fantastic position to grow its market share economically.
On the new platform, we generated a high five-figure sales revenue from a standing start in the first year, and the first quarter of year two has seen continued growth.
year-on-year sales growth
Rewind Marketing has helped us establish a very effective online platform to diversify our business, demonstrating a strong understanding of what we are trying to achieve, and delivering it cost-effectively and efficiently.
Managing Director, LawSkills