What Are You Chasing?
10 August 2021
Mass production of content creates more noise for audiences. So, not only do you need luck, but not every good idea you have will make it in a sea of mediocrity.
Category: Social Media Articles
Read More »
Content Silence Is King*
27 November 2020
Next time you’re poised to post, blog or share; stop. Stop and think about the purpose. Why are you publishing it?
There’s Nothing Cool About Being Cool
8 October 2020
As it’s becoming harder to develop penetrative messaging, many marketers are opting for a snapshot programme. But is it worth it?
The Art Of Asking
17 October 2018
If you don’t put in the effort in the way you ask, why should anyone bother responding? Whether you’re a business, charity or non-profit – make people care.
Boring Marketing
19 October 2017
Maybe I’ve been working in the beauty industry too long, but I’m finding B2B increasingly boring. Boring people talking about boring things in a boring way.
Noise is Not Marketing
16 September 2017
Get on Twitter and tweet. Re-tweet. Like. Comment. Then go on LinkedIn… Rinse and repeat. Got to keep the marketing machine going right!
Stop. Someone stole my imagination.
22 August 2017
Recently, I ‘ve seen a few people ‘hijack’ adverts & company posts on LinkedIn & Facebook to promote their own business or criticise the company posting.
