Lucky Marketing & Sales
Luck plays a massive part in marketing and sales. That said, you have to be in a position to make that luck happen. Serendipity.
Sales Articles
How To Win Friends & Influence People
Just read this book again. Classic! And, as marketing is all about people here’s my take on the significance of working hard to win friends.
Marketing Or Sales?
Quite rightly, marketing gets a bad wrap from some. But then, there is the client-side expectation on marketing. Why isn’t it making the sale?
Sell Me Something I Understand
One of the questions I like to ask when I meet a prospective client is… So, how does your business actually make money?
Feel Free To Polish Your Own Turd
Stop being vanilla, focus on customer service excellence and make sure you’re not running a turd factory.
