Marketing Articles

Content Silence Is King*

Next time you’re poised to post, blog or share; stop. Stop and think about the purpose. Why are you publishing it?

Rewind Marketing Basingstoke

Authenticity Starts At Home

Authenticity is not a marketing ‘thing’: It’s a values thing. It comes down to understanding possibility AND reality, coupled with your ability to deliver consistently.

Rewind Marketing Basingstoke

There’s Nothing Cool About Being Cool

As it’s becoming harder to develop penetrative messaging, many marketers are opting for a snapshot programme. But is it worth it?

Rewind Marketing Basingstoke

Marketing Discipline

Like most business processes, marketing needs discipline: Discipline of brand, discipline of data, discipline of messaging. Not to forget… timing.

Lucky Marketing & Sales

Luck plays a massive part in marketing and sales. That said, you have to be in a position to make that luck happen. Serendipity.

How To Win Friends & Influence People

Just read this book again. Classic! And, as marketing is all about people here’s my take on the significance of working hard to win friends.

EVERYONE Keeps Generalising

When you start realising that generic comments and generalisations can be dangerous, you can weaken them by response.

Marketing Or Sales?

Quite rightly, marketing gets a bad wrap from some. But then, there is the client-side expectation on marketing. Why isn’t it making the sale?

What Have You Got To Offer First?

Going back to basics – and that at the end of every transaction is a person – are that many of us actually offering something up front?

Maximising Your Greatest Marketing Asset

Most SMEs are looking for something that makes them stand out in the market, but overlook the largest opportunity, by not engaging with their own teams.