There’s Nothing Cool About Being Cool
As it’s becoming harder to develop penetrative messaging, many marketers are opting for a snapshot programme. But is it worth it?
As it’s becoming harder to develop penetrative messaging, many marketers are opting for a snapshot programme. But is it worth it?
Luck plays a massive part in marketing and sales. That said, you have to be in a position to make that luck happen. Serendipity.
When you start realising that generic comments and generalisations can be dangerous, you can weaken them by response.
Going back to basics – and that at the end of every transaction is a person – are that many of us actually offering something up front?
Sometimes, I find it difficult to explain what I do. It’s hard to sell ideas and it’s hard to sell cost-savings. At the end of the day, results matter.