Digital Marketing Articles

Lucky Marketing & Sales

Luck plays a massive part in marketing and sales. That said, you have to be in a position to make that luck happen. Serendipity.

EVERYONE Keeps Generalising

When you start realising that generic comments and generalisations can be dangerous, you can weaken them by response.

What Have You Got To Offer First?

Going back to basics – and that at the end of every transaction is a person – are that many of us actually offering something up front?