Authenticity Starts At Home
Authenticity is not a marketing ‘thing’: It’s a values thing. It comes down to understanding possibility AND reality, coupled with your ability to deliver consistently.
Authenticity is not a marketing ‘thing’: It’s a values thing. It comes down to understanding possibility AND reality, coupled with your ability to deliver consistently.
Why try to work to normal? Or a ‘new normal’? Take stock, focus, piss a few people off and make your marketing abnormal.
The world’s in a strange place right now. Some organisations are bursting at the seams, others, just wondering if they’ll have a business to come back to.
Most SMEs are looking for something that makes them stand out in the market, but overlook the largest opportunity, by not engaging with their own teams.
Stop being vanilla, focus on customer service excellence and make sure you’re not running a turd factory.