Maybe I’ve been working in the beauty industry too long, but I am finding B2B increasingly boring. Boring people talking about boring things in a boring way, over and over again.
Where’s the imagination?
And then there’s LinkedIn…
Before you hate me, here’s my point.
I have worked with manufacturers, commercial insurance companies, law firms, accountants, windows companies and many more businesses with products and services that many would deem boring.
But, they’re not.
Stories often emerge that are really quite interesting. Stories that engage; stories that people can relate to. It’s what consumers crave (and that includes consumers of B2B) and why sometimes, things can go viral if you hit the nail on the head.
Blah Blah Marketing
Yes, we can see you telling us how good you are, how trustworthy or cost-effective you are, but show me a bit of your soul!