SEO for driving sales is not about keywords or blogging – there needs to be intent. Otherwise, you’re just pissing into a very strong wind.
Craig chewing the marketing cud.
Maybe I’ve been working in the beauty industry too long, but I’m finding B2B increasingly boring. Boring people talking about boring things in a boring way.
Sometimes, I find it difficult to explain what I do. It’s hard to sell ideas and it’s hard to sell cost-savings. At the end of the day, results matter.
Get on Twitter and tweet. Re-tweet. Like. Comment. Then go on LinkedIn… Rinse and repeat. Got to keep the marketing machine going right!
If you think Google’s on your side, you’re an idiot. Stop pandering and start loving the message you create, not the platform you might deliver it on.
Recently, I ‘ve seen a few people ‘hijack’ adverts & company posts on LinkedIn & Facebook to promote their own business or criticise the company posting.
Once again, I find myself doing a web audit, having been asked to look at website, only to find that the whole damn thing has been robots’d out.
Why do so many mission statements lack ambition, stifle creativity and come across as about as inspirational as Theresa May reading The Harvester menu?