Insight, or plain waffle

Latest Ponderings

Craig chewing the marketing cud.

Smoothing The Path To Conversions

A new website, with conversion rate optimisation the key factor of the redesign, delivering an instant impact on numbers of enquiries.

Improving Server Speed for SEO

A case study showing why server speed and WordPress theme choice plays such a huge part for your SEO and conversation rate optimisation.

Never Be Normal

Why try to work to normal? Or a ‘new normal’? Take stock, focus, piss a few people off and make your marketing abnormal.

Back To The Future

Some old school vector work in Adobe Illustrator and a trip down memory lane with Basingstoke Football Club.

Being Considerate

The world’s in a strange place right now. Some organisations are bursting at the seams, others, just wondering if they’ll have a business to come back to.

EVERYONE Keeps Generalising

When you start realising that generic comments and generalisations can be dangerous, you can weaken them by response.

Marketing Or Sales?

Quite rightly, marketing gets a bad wrap from some. But then, there is the client-side expectation on marketing. Why isn’t it making the sale?

The Art Of Asking

If you don’t put in the effort in the way you ask, why should anyone bother responding? Whether you’re a business, charity or non-profit – make people care.

What Have You Got To Offer First?

Going back to basics – and that at the end of every transaction is a person – are that many of us actually offering something up front?

Sell Me Something I Understand

One of the questions I like to ask when I meet a prospective client is… So, how does your business actually make money?

Maximising Your Greatest Marketing Asset

Most SMEs are looking for something that makes them stand out in the market, but overlook the largest opportunity, by not engaging with their own teams.

Feel Free To Polish Your Own Turd

Stop being vanilla, focus on customer service excellence and make sure you’re not running a turd factory.

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