Ponderings

Craig’s meandering thoughts about marketing.

Boring Marketing

Maybe I’ve been working in the beauty industry too long, but I’m finding B2B increasingly boring. Boring people talking about boring things in a boring way.

Read More »

Noise is Not Marketing

Get on Twitter and tweet. Re-tweet. Like. Comment. Then go on LinkedIn… Rinse and repeat. Got to keep the marketing machine going right!

Read More »

The Google Delusion

If you think Google’s on your side, you’re an idiot. Stop pandering & start loving the message you create, not the platform that might deliver it on.

Read More »