Craig’s meandering thoughts about marketing.

Boring Marketing

Maybe I’ve been working in the beauty industry too long, but I’m finding B2B increasingly boring. Boring people talking about boring things in a boring way.

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Noise is Not Marketing

Get on Twitter and tweet. Re-tweet. Like. Comment. Then go on LinkedIn… Rinse and repeat. Got to keep the marketing machine going right!

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The Google Delusion

If you think Google’s on your side, you’re an idiot. Stop pandering & start loving the message you create, not the platform that might deliver it on.

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