Insight, or plain waffle

Latest Ponderings

Craig chewing the marketing cud.

There’s Nothing Cool About Being Cool

As it’s becoming harder to develop penetrative messaging, many marketers are opting for a snapshot programme. But is it worth it?

Marketing Discipline

Like most business processes, marketing needs discipline: Discipline of brand, discipline of data, discipline of messaging. Not to forget… timing.

Lucky Marketing & Sales

Luck plays a massive part in marketing and sales. That said, you have to be in a position to make that luck happen. Serendipity.

How To Win Friends & Influence People

Just read this book again. Classic! And, as marketing is all about people here’s my take on the significance of working hard to win friends.

Smoothing The Path To Conversions

A new website, with conversion rate optimisation the key factor of the redesign, delivering an instant impact on numbers of enquiries.

Improving Server Speed for SEO

A case study showing why server speed and WordPress theme choice plays such a huge part for your SEO and conversation rate optimisation.

Never Be Normal

Why try to work to normal? Or a ‘new normal’? Take stock, focus, piss a few people off and make your marketing abnormal.

Back To The Future

Some old school vector work in Adobe Illustrator and a trip down memory lane with Basingstoke Football Club.

Being Considerate

The world’s in a strange place right now. Some organisations are bursting at the seams, others, just wondering if they’ll have a business to come back to.

EVERYONE Keeps Generalising

When you start realising that generic comments and generalisations can be dangerous, you can weaken them by response.

Marketing Or Sales?

Quite rightly, marketing gets a bad wrap from some. But then, there is the client-side expectation on marketing. Why isn’t it making the sale?

The Art Of Asking

If you don’t put in the effort in the way you ask, why should anyone bother responding? Whether you’re a business, charity or non-profit – make people care.

What Have You Got To Offer First?

Going back to basics – and that at the end of every transaction is a person – are that many of us actually offering something up front?

Sell Me Something I Understand

One of the questions I like to ask when I meet a prospective client is… So, how does your business actually make money?

Maximising Your Greatest Marketing Asset

Most SMEs are looking for something that makes them stand out in the market, but overlook the largest opportunity, by not engaging with their own teams.

Feel Free To Polish Your Own Turd

Stop being vanilla, focus on customer service excellence and make sure you’re not running a turd factory.

Are You Maximising Real Opportunity with SEO?

SEO for driving sales is not about keywords or blogging – there needs to be intent. Otherwise, you’re just pissing into a very strong wind.

Boring Marketing

Maybe I’ve been working in the beauty industry too long, but I’m finding B2B increasingly boring. Boring people talking about boring things in a boring way.

Um, I’m a… what I mean to say is I do, um….

Sometimes, I find it difficult to explain what I do. It’s hard to sell ideas and it’s hard to sell cost-savings. At the end of the day, results matter.

Noise is Not Marketing

Get on Twitter and tweet. Re-tweet. Like. Comment. Then go on LinkedIn… Rinse and repeat. Got to keep the marketing machine going right!

The Google Delusion

If you think Google’s on your side, you’re an idiot. Stop pandering and start loving the message you create, not the platform you might deliver it on.

Stop. Someone stole my imagination.

Recently, I ‘ve seen a few people ‘hijack’ adverts & company posts on LinkedIn & Facebook to promote their own business or criticise the company posting.

Fur Coat and No Knickers Websites

Once again, I find myself doing a web audit, having been asked to look at website, only to find that the whole damn thing has been robots’d out.

Mission Statements That Make You Wilt

Why do so many mission statements lack ambition, stifle creativity and come across as about as inspirational as Theresa May reading The Harvester menu?

Only ’cause I like writing

I hate 99% of business blogs. They are boring, lack creative thought and are written like they’re a chore. Welcome to the Rewind Digital Blog.