Ponderings

Craig’s meandering thoughts about marketing.

Never Be Normal

Why try to work to normal? Or a ‘new normal’? Take stock, focus, piss a few people off and make your marketing abnormal.

Read More »

Being Considerate

The world’s in a strange place right now. Some organisations are bursting at the seams, others, just wondering if they’ll have a business to come back to.

Read More »

Marketing Or Sales?

Quite rightly, marketing gets a bad wrap from some. But then, there is the client-side expectation on marketing. Why isn’t it making the sale?

Read More »

The Art Of Asking

If you don’t put in the effort in the way you ask, why should anyone bother responding? Whether you’re a business, charity or non-profit – make people care.

Read More »