Craig’s meandering thoughts about marketing.
When you start realising that generic comments and generalisations can be dangerous, you can weaken them by response.
Quite rightly, marketing gets a bad wrap from some. But then, there is the client-side expectation on marketing. Why isn’t it making the sale?
If you don’t put in the effort in the way you ask, why should anyone bother responding? Whether you’re a business, charity or non-profit – make people care.
Going back to basics – and that at the end of every transaction is a person – are that many of us actually offering something up front?
One of the questions I like to ask when I meet a prospective client is… So, how does your business actually make money?
Most SMEs are looking for something that makes them stand out in the market, but overlook the largest opportunity, by not engaging with their own teams.
Stop being vanilla, focus on customer service excellence and make sure you’re not running a turd factory.
SEO for driving sales is not about keywords or blogging – there needs to be intent. Otherwise, you’re just pissing into a very strong wind.
Maybe I’ve been working in the beauty industry too long, but I’m finding B2B increasingly boring. Boring people talking about boring things in a boring way.
Sometimes, I find it difficult to explain what I do. It’s hard to sell ideas and it’s hard to sell cost-savings. At the end of the day, results matter.
If you think Google’s on your side, you’re an idiot. Stop pandering & start loving the message you create, not the platform that might deliver it on.