Making connections is hard when you try to appeal to everyone. Everyone is expensive. Not everyone aligns. Focus.
Craig chewing the marketing cud.
Next time you’re poised to post, blog or share; stop. Stop and think about the purpose. Why are you publishing it?
Authenticity is not a marketing ‘thing’: It’s a values thing. It comes down to understanding possibility AND reality, coupled with your ability to deliver consistently.
As it’s becoming harder to develop penetrative messaging, many marketers are opting for a snapshot programme. But is it worth it?
Like most business processes, marketing needs discipline: Discipline of brand, discipline of data, discipline of messaging. Not to forget… timing.
Luck plays a massive part in marketing and sales. That said, you have to be in a position to make that luck happen. Serendipity.
Just read this book again. Classic! And, as marketing is all about people here’s my take on the significance of working hard to win friends.
A new website, with conversion rate optimisation the key factor of the redesign, delivering an instant impact on numbers of enquiries.
A case study showing why server speed and WordPress theme choice plays such a huge part for your SEO and conversation rate optimisation.
Why try to work to normal? Or a ‘new normal’? Take stock, focus, piss a few people off and make your marketing abnormal.
Some old school vector work in Adobe Illustrator and a trip down memory lane with Basingstoke Football Club.
The world’s in a strange place right now. Some organisations are bursting at the seams, others, just wondering if they’ll have a business to come back to.
When you start realising that generic comments and generalisations can be dangerous, you can weaken them by response.
Quite rightly, marketing gets a bad wrap from some. But then, there is the client-side expectation on marketing. Why isn’t it making the sale?
If you don’t put in the effort in the way you ask, why should anyone bother responding? Whether you’re a business, charity or non-profit – make people care.
Going back to basics – and that at the end of every transaction is a person – are that many of us actually offering something up front?
One of the questions I like to ask when I meet a prospective client is… So, how does your business actually make money?
Most SMEs are looking for something that makes them stand out in the market, but overlook the largest opportunity, by not engaging with their own teams.
Stop being vanilla, focus on customer service excellence and make sure you’re not running a turd factory.
SEO for driving sales is not about keywords or blogging – there needs to be intent. Otherwise, you’re just pissing into a very strong wind.
Maybe I’ve been working in the beauty industry too long, but I’m finding B2B increasingly boring. Boring people talking about boring things in a boring way.
Sometimes, I find it difficult to explain what I do. It’s hard to sell ideas and it’s hard to sell cost-savings. At the end of the day, results matter.
Get on Twitter and tweet. Re-tweet. Like. Comment. Then go on LinkedIn… Rinse and repeat. Got to keep the marketing machine going right!
If you think Google’s on your side, you’re an idiot. Stop pandering and start loving the message you create, not the platform you might deliver it on.
Recently, I ‘ve seen a few people ‘hijack’ adverts & company posts on LinkedIn & Facebook to promote their own business or criticise the company posting.
Once again, I find myself doing a web audit, having been asked to look at website, only to find that the whole damn thing has been robots’d out.
Why do so many mission statements lack ambition, stifle creativity and come across as about as inspirational as Theresa May reading The Harvester menu?