Natural Selection
Moaning at the high street’s demise while signing for your latest Amazon delivery seems to be missing the point. Small local businesses can react.
Insight, or plain waffle
Latest Ponderings
Craig chewing the marketing cud.
Unlimited Choice
Choice is good right? What about when it becomes unlimited? Whether it’s thousands of family photos, or buying a paella dish.
The Gaps Are Important
As soon as a message leaves your pen, it’s not yours anymore. Did you leave enough for the reader to fill in the gaps?
The Art Of Challenging Yourself
When is the last time you deconstructed your marketing proposition; tried something, just to see what would happen?
We’re Not In It Together
Making connections is hard when you try to appeal to everyone. Everyone is expensive. Not everyone aligns. Focus.
Content Silence Is King*
Next time you’re poised to post, blog or share; stop. Stop and think about the purpose. Why are you publishing it?
Authenticity Starts At Home
Authenticity is not a marketing ‘thing’: It’s a values thing. It comes down to understanding possibility AND reality, coupled with your ability to deliver consistently.
There’s Nothing Cool About Being Cool
As it’s becoming harder to develop penetrative messaging, many marketers are opting for a snapshot programme. But is it worth it?
Marketing Discipline
Like most business processes, marketing needs discipline: Discipline of brand, discipline of data, discipline of messaging. Not to forget… timing.
Lucky Marketing & Sales
Luck plays a massive part in marketing and sales. That said, you have to be in a position to make that luck happen. Serendipity.
How To Win Friends & Influence People
Just read this book again. Classic! And, as marketing is all about people here’s my take on the significance of working hard to win friends.
Smoothing The Path To Conversions
A new website, with conversion rate optimisation the key factor of the redesign, delivering an instant impact on numbers of enquiries.
Improving Server Speed for SEO
A case study showing why server speed and WordPress theme choice plays such a huge part for your SEO and conversation rate optimisation.
Never Be Normal
Why try to work to normal? Or a ‘new normal’? Take stock, focus, piss a few people off and make your marketing abnormal.
Back To The Future
Some old school vector work in Adobe Illustrator and a trip down memory lane with Basingstoke Football Club.
Being Considerate
The world’s in a strange place right now. Some organisations are bursting at the seams, others, just wondering if they’ll have a business to come back to.
EVERYONE Keeps Generalising
When you start realising that generic comments and generalisations can be dangerous, you can weaken them by response.
Marketing Or Sales?
Quite rightly, marketing gets a bad wrap from some. But then, there is the client-side expectation on marketing. Why isn’t it making the sale?
The Art Of Asking
If you don’t put in the effort in the way you ask, why should anyone bother responding? Whether you’re a business, charity or non-profit – make people care.
What Have You Got To Offer First?
Going back to basics – and that at the end of every transaction is a person – are that many of us actually offering something up front?
Sell Me Something I Understand
One of the questions I like to ask when I meet a prospective client is… So, how does your business actually make money?
Maximising Your Greatest Marketing Asset
Most SMEs are looking for something that makes them stand out in the market, but overlook the largest opportunity, by not engaging with their own teams.
Feel Free To Polish Your Own Turd
Stop being vanilla, focus on customer service excellence and make sure you’re not running a turd factory.
Are You Maximising Real Opportunity with SEO?
SEO for driving sales is not about keywords or blogging – there needs to be intent. Otherwise, you’re just pissing into a very strong wind.
Boring Marketing
Maybe I’ve been working in the beauty industry too long, but I’m finding B2B increasingly boring. Boring people talking about boring things in a boring way.
Um, I’m a… what I mean to say is I do, um….
Sometimes, I find it difficult to explain what I do. It’s hard to sell ideas and it’s hard to sell cost-savings. At the end of the day, results matter.
Noise is Not Marketing
Get on Twitter and tweet. Re-tweet. Like. Comment. Then go on LinkedIn… Rinse and repeat. Got to keep the marketing machine going right!
The Google Delusion
If you think Google’s on your side, you’re an idiot. Stop pandering and start loving the message you create, not the platform you might deliver it on.
Stop. Someone stole my imagination.
Recently, I ‘ve seen a few people ‘hijack’ adverts & company posts on LinkedIn & Facebook to promote their own business or criticise the company posting.
Fur Coat and No Knickers Websites
Once again, I find myself doing a web audit, having been asked to look at website, only to find that the whole damn thing has been robots’d out.
Mission Statements That Make You Wilt
Why do so many mission statements lack ambition, stifle creativity and come across as about as inspirational as Theresa May reading The Harvester menu?
Only ’cause I like writing
I hate 99% of business blogs. They are boring, lack creative thought and are written like they’re a chore. Welcome to the Rewind Digital Blog.
BREAKIN' IT DOWN
