You don’t need to fight irrationally to be in the fast lane; you just need to make sure you continue to flow in the right direction.
Craig chewing the marketing cud.
If you ever find yourself competing against people who promise more for less, you should know you are fighting in the wrong arena.
While marketing has to work harder than ever these days to start a conversation, your second conversation could be make-or-break. Choose your words wisely.
If you are not a disrupter, making a profit can become disjointed. It’s about edge; it’s about niche; it’s about fight.
If part of the customer experience breaks, it all breaks, so why cut costs for short-term gain? The story of the feeble hand dryer.
Making friends is easy if they are the right people. In marketing we sometimes forget, wanting to appeal to all. It doesn’t work.
Attention is a transaction. Someone has to give up their time (however they value it) to pay attention to what they feel is worth it.
Most businesses don’t engage with the WHY of their organisation to their team, so the great stories remain unheard.
Mass production of content creates more noise for audiences. So, not only do you need luck, but not every good idea you have will make it in a sea of mediocrity.
Doesn’t matter how much marketing you do, ads you run, or tricks you play, if you don’t pick up the phone, it’s all for nothing.
Reviews are good. Except for a couple of things (and probably more). Firstly, can they be trusted, are they ethically obtained? Secondly, the general public can be proper idiots.