Ponderings

Craig’s meandering thoughts about marketing.

Being Considerate

The world’s in a strange place right now. Some organisations are bursting at the seams, others, just wondering if they’ll have a business to come back to.

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Marketing Or Sales?

Quite rightly, marketing gets a bad wrap from some. But then, there is the client-side expectation on marketing. Why isn’t it making the sale?

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The Art Of Asking

If you don’t put in the effort in the way you ask, why should anyone bother responding? Whether you’re a business, charity or non-profit – make people care.

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Boring Marketing

Maybe I’ve been working in the beauty industry too long, but I’m finding B2B increasingly boring. Boring people talking about boring things in a boring way.

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Noise is Not Marketing

Get on Twitter and tweet. Re-tweet. Like. Comment. Then go on LinkedIn… Rinse and repeat. Got to keep the marketing machine going right!

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