Ponderings

Craig’s meandering thoughts about marketing.

The Art Of Asking

If you don’t put in the effort in the way you ask, why should anyone bother responding? Whether you’re a business, charity or non-profit – make people care.

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What Have You Got To Offer First?

Going back to basics – and that at the end of every transaction is a person – are that many of us actually offering something up front?

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Sell Me Something I Understand

One of the questions I like to ask when I meet a prospective client is… So, how does your business actually make money?

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Maximising your greatest marketing asset

Most SMEs are looking for something that makes them stand out in the market, but overlook the largest opportunity, by not engaging with their own teams.

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Feel free to polish your own turd.

Stop being vanilla, focus on customer service excellence and make sure you’re not running a turd factory.

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Are You Maximising Real Opportunity with SEO?

SEO for driving sales is not about keywords or blogging – there needs to be intent. Otherwise, you’re just pissing into a very strong wind.

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Boring Marketing

Maybe I’ve been working in the beauty industry too long, but I’m finding B2B increasingly boring. Boring people talking about boring things in a boring way.

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Um, I’m a… what I mean to say is I do, um….

Sometimes, I find it difficult to explain what I do. It’s hard to sell ideas and it’s hard to sell cost-savings. At the end of the day, results matter.

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The Google Delusion

If you think Google’s on your side, you’re an idiot. Stop pandering & start loving the message you create, not the platform that might deliver it on.

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Stop. Someone stole my imagination.

Recently, I ‘ve seen a few people ‘hijack’ adverts & company posts on LinkedIn & Facebook to promote their own business or criticise the company posting.

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Fur Coat and No Knickers Websites

Once again, I find myself doing a web audit, having been asked to look at website, only to find that the whole damn thing has been robots’d out.

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