Simplification & Focus
The number one issue we see with companies online is lack of focus. No one company can be all things to all people. It’s much better to scale things down to the people that matter and focus on the markets you know deliver.
When this happens, your web traffic may go down; you might get fewer enquiries, but the people you engage with will be the ones you want.
Digital Marketing Strategy
We help you understand your profitable customers so we can do what it takes to find more of the same. We also develop communications with the customers you have to make sure no-one gets left behind. That is, of course, unless you need to leave behind some of your non-profitable customers.
This needn’t be a complicated process but is the bedrock of effective online marketing. The more you know about your ideal customer base (or bases), the more your messaging can hone in on the right people.
A fundamental aspect of digital marketing is understanding the data. We don’t focus on the headline numbers, we dig deeper, dissecting transactional data.
If you don’t have any measurement in place, it’s an excellent place to start. That way, we can take an objective view of what’s happening for you online and optimise your messaging and user journeys accordingly.
Search Engine Optimisation
A lot is written and said about SEO, and everywhere you look, you’ll get a different opinion. We take a plain and simple view.
SEO is about getting the basics right. Some of that is down to keywords and phrases and some it down to technical aspects of a website.
We don’t do 100% monthly SEO retainers, because, in isolation, they don’t tend to yield beneficial results. But, as part of an overall digital marketing strategy, SEO plays a big role.
SEM and Pay Per Click
Creating online advertising can be a mine-field. We see our job as minimising your spend by identifying profitable niches.
This relies on a clear, identifiable service offering or product, and well-optimised landing page. After all, what’s the point in paying for traffic, if it’s not likely to convert?
We work with B2B and B2C markets across Google Adwords, Bing Ads, Facebook and Instagram.
If you are not careful, you could end up dedicating an inappropriate amount of time chasing rainbows. Any social media activity needs to follow your overall digital marketing strategy in terms of focus.
We can design a social media strategy for your business, which we can also manage or pass to your in-house team.
Content & Copywriting
Engaging content is critical as part of your digital marketing strategy. You could be the smartest team in town, but, if you can’t engage people, you will not make new contacts or develop stronger relationships with your existing customers.
So, whether it’s articles, web content, case studies or adverts, we can turn your cleverness into engaging content – words, pictures and video.
Video is a great way to engage people. When formulated and shared in the right format, your message can have a wide reach.
As part of our digital marketing offering, we create short videos for clients. From educational training videos to social media video adverts, we get our clients noticed.
Get In Touch
If you want a chat about your current marketing needs / concerns / issues / reservations / scepticism, let’s have a conversation.