Marketing for Legal Services
Lawskills
LawSkills and Gill Steel are widely respected for their private client law expertise throughout the country, and we help them maximise reach and online sales potential.
LawSkills and Gill Steel are widely respected for their private client law expertise throughout the country, and we help them maximise reach and online sales potential.
One of the hardest parts of delivering any online marketing strategy is creating great (relevant) content to engage people. LawSkills has never had that problem for their audience made up of private client law practitioners.
We have worked with them since 2012 and have recently helped them transition their learning modules online with a combination of a membership model; digital products such as webinars, recordings and notes; and complete courses that can be sold individually or as combinations.
Using WordPress, WooCommerce, Premium Plug-Ins, and a comprehensive MailChimp integration, we have created a platform and process to help them makes sales and deliver their content online, including video delivery using Vimeo.
Marketing is a process; in this case, to make a direct sale. But, trust needs to be earned and nurtured for new audience members (as well as existing customers).
With a wealth of great content to draw people in, we have defined user journeys to turn strangers into friends, to later turn into customers, with some automation to ease the back office admin.
Often, the transition is quick, built on reputation. Sometimes, it takes a little longer. But, as the overall sales pipeline expands, we work hard to drive people towards products in an ethical and sustainable way.
Click 71 Ltd. trading as Rewind Marketing.
2nd Floor, 12-14 Church St, Basingstoke, Hampshire RG21 7QH
Registered in England & Wales No. 05494031
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