Marketing for An independent hotel
Apollo Hotel Basingstoke
We've been working with Apollo Hotel in Basingstoke since 2018, with an initial website redesign and SEO; then subsequently with ongoing digital campaigns as a marketing partner.
We've been working with Apollo Hotel in Basingstoke since 2018, with an initial website redesign and SEO; then subsequently with ongoing digital campaigns as a marketing partner.
The hotel industry is incredibly competitive, especially online with travel portals, so driving people directly towards the company and its services is vital.
Working closely with the General Manager, we were able to profile target markets more effectively for a range of services. Combining this with clear ‘user journeys’ and achievable call-to-actions, we established clear business-focused goals.
With a more distinctive brand now in place, we’ve built on the differences of this independent, community-minded hotel; helping it to stand out, engage with the local community, raise its profile, and communicate more readily (and effectively).
We work continuously with the team to drive traffic into and through the hotel website, and towards more profitable KPI’s; focusing on quality, and honing any additional spending so that it achieves the best value. We also help the team develop services, events and offers that help to increase revenue.
We’re not videographers, but it’s amazing what you can do with an iPhone, a microphone, Final Cut Pro and some copyright-free music.
It certainly brings down the cost and lets us punch above our weight, when it’s all part of a wide-reaching marketing package.
These social videos for the hotel are used on the website, as well as for social media across Facebook, Twitter, Instagram and LinkedIn (depending on the audience message).
They combine with a more relaxed and personal tone-of-voice, offering two-way engagement, rather than monologic sales messages.
We are back! And here's a message from our General Manager, Paul Fearon. #basingstoke pic.twitter.com/sVlw6lya9Y
— Apollo Basingstoke (@ApolloHotelUK) September 8, 2020
Click 71 Ltd. trading as Rewind Marketing.
2nd Floor, 12-14 Church St, Basingstoke, Hampshire RG21 7QH
Registered in England & Wales No. 05494031
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